Contour Venture Partners
Simplifi, based in Boston and Fort Worth, is a leader in search retargeting. offers an online advertising platform that brings together the efficiency and efficacy of keyword-based search marketing with the reach and brand impact of display to create a new category of search-informed display advertising. The company was founded by a team of successful operators and entrepreneurs from the ad-tech industry. In September 2017, the company was acquired by the private equity firm GTCR.
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