Oggifinogi is a New York City and Seattle based rich media advertising platform. Oggi provides direct marketers and brand advertisers the ability to deeply engage with their viewers by integrating video and other rich media content into standard ad units. The company provides clients with extensive functionality, creative, flexibility, analytical data and transparency related to their rich media advertising spend. Oggi is led by a technical leader with prior senior management experience at Amazon, Microsoft and Borland. In February 2011, the company was acquired by Collective Media.