Investment Criteria

We seek opportunities with highly motivated and experienced leaders, differentiated, defensible and scaleable products/services, initial customer traction, long term potential to transform industry segments, potential to achieve significant market share in large and growing markets, the ability to continue to grow independent of market conditions, and the potential for multiple exit opportunities.


Contour invests in seed and early stage companies that exhibit a clear path to profitability. The professionals at Contour have been active in all stages of venture capital and operations throughout their careers and understand the unique set of challenges facing management teams at each phase as our portfolio companies mature.

Industry Focus:

We invest in companies that provide innovative technology solutions into existing east coast based industry hubs where we have a deep understanding of the targeted markets, including financial services, enterprise software, vertical B2B software and digital media.


Based in New York City, we take advantage of the depth of companies, managers and entrepreneurship within the major industry sectors located in the northeast portion of the United States.

Board Representation:

The principals at Contour play an active role in the leadership of our portfolio companies. This includes taking a seat on the board of directors where we assist management with recruiting, sales, growth strategies, general operations, business development, finance and exit strategy. We look for situations where there is a mutual interest in entering into a deep long-term partnership with management to jointly build successful and sustainable businesses.

Management Team DNA:

As management is by far the most critical determinant of success, we look for qualities in our management teams that include deep industry/sector expertise, solid judgment, strong leadership skills, managerial experience and intuition, long term commitment, high level of integrity and passion for their business.

Investment Size:

Contour invests between $250,000 and $1.5 million per round. We prefer to act as the lead or co-lead investor as well as represent the first institutional capital in the company.


We look for companies that can generate a significant return on investment for all shareholders across a wide range of potential exit values. The market conditions and unique circumstances of each individual company will impact how long we are involved with each portfolio company. We are prepared to support our portfolio companies for many years.